StJohnDeakinsinDataSapienFrom Data Collection to Empowerment: DataSapien’s Ethical Data Solution — DataSapienAt DataSapien we are redefining personal data management by empowering customers with unprecedented control over their data. Our…3 min read·Mar 21, 2024----
StJohnDeakinsinDataSapienDelivering Trustable, Confidential, Personal AI — DataSapienPersonal AI and Personal AI Agents are suddenly all the rage, and the promise of adding AI to existing personalisation technology is…5 min read·Mar 20, 2024----
StJohnDeakinsinDataSapienPrivate Personalisation: 5 Ways Traditional Personalisation Becomes Truly, Personal — DataSapienTransforming the 5 common types of personalisation with ‘Private Personalisation’4 min read·Feb 13, 2024--1--1
StJohnDeakinsinDataSapienSolving 10 Tough Customer Loyalty Problems with Private Personalisation — DataSapienDigital customer loyalty and reward programmes have been an integral part of strategic marketing to foster brand loyalty and repeat…5 min read·Feb 11, 2024----
StJohnDeakinsinDataSapienPrivacy Powered Personalisation: The Future of Marketing — DataSapienUnlocking Hyper-Personalisation While Enhancing Privacy6 min read·Feb 5, 2024----
StJohnDeakinsinDataSapienRevolutionising Loyalty: Zero-Party Data, On-Device Wallets, and Omni-Personal Marketing —…In the ever-evolving landscape of customer loyalty programs, a new trusted trio is emerging: Zero-Party Data, Omni-Personal Marketing, and…5 min read·Jan 26, 2024----
StJohnDeakinsinDataSapienUnlocking the True Value of Zero-Party Data — Beyond Surveys — DataSapienZero-Party Data (0PD) has become a buzzword in the marketing world. However, to date, expectations have outpaced actuality. It is defined…4 min read·Jan 22, 2024----
StJohnDeakinsinDataSapienFour great predictions for #MarTech in 2024 — DataSapienFour great 2024 predictions for MarTech — all credit to Mike Turner @ SAS2 min read·Dec 8, 2023----
StJohnDeakinsinCitizenMeEmpowering Private Personalisation: Customer-Centricity in the Age of AIPersonalisation has been the holy grail of marketing in the digital age. Companies across industries have strived to deliver tailored…4 min read·Jul 24, 2023----
StJohnDeakinsinCitizenMeHuman Data for a More Humane Digital Society — CitizenMeFrom easier shopping and better healthcare to instant personal communications, the digital age that we now live in has already unlocked…5 min read·Nov 16, 2022----