StJohnDeakinsinDataSapienZero-Party Data Is Incomplete: Introducing “Zero-Shared Data”, the Missing Link for Personal Data…Zero-Party Data is currently a busted flush. The original intent has been diluted and it’s come to mean a tactical mix of website polls…May 21May 21
StJohnDeakinsinDataSapienFrom Data Collection to Empowerment: DataSapien’s Ethical Data Solution — DataSapienAt DataSapien we are redefining personal data management by empowering customers with unprecedented control over their data. Our…Mar 21Mar 21
StJohnDeakinsinDataSapienDelivering Trustable, Confidential, Personal AI — DataSapienPersonal AI and Personal AI Agents are suddenly all the rage, and the promise of adding AI to existing personalisation technology is…Mar 20Mar 20
StJohnDeakinsinDataSapienPrivate Personalisation: 5 Ways Traditional Personalisation Becomes Truly, Personal — DataSapienTransforming the 5 common types of personalisation with ‘Private Personalisation’Feb 13Feb 13
StJohnDeakinsinDataSapienSolving 10 Tough Customer Loyalty Problems with Private Personalisation — DataSapienDigital customer loyalty and reward programmes have been an integral part of strategic marketing to foster brand loyalty and repeat…Feb 11Feb 11
StJohnDeakinsinDataSapienPrivacy Powered Personalisation: The Future of Marketing — DataSapienUnlocking Hyper-Personalisation While Enhancing PrivacyFeb 5Feb 5
StJohnDeakinsinDataSapienRevolutionising Loyalty: Zero-Party Data, On-Device Wallets, and Omni-Personal Marketing —…In the ever-evolving landscape of customer loyalty programs, a new trusted trio is emerging: Zero-Party Data, Omni-Personal Marketing, and…Jan 26Jan 26
StJohnDeakinsinDataSapienUnlocking the True Value of Zero-Party Data — Beyond Surveys — DataSapienZero-Party Data (0PD) has become a buzzword in the marketing world. However, to date, expectations have outpaced actuality. It is defined…Jan 22Jan 22
StJohnDeakinsinDataSapienFour great predictions for #MarTech in 2024 — DataSapienFour great 2024 predictions for MarTech — all credit to Mike Turner @ SASDec 8, 2023Dec 8, 2023
StJohnDeakinsinCitizenMeEmpowering Private Personalisation: Customer-Centricity in the Age of AIPersonalisation has been the holy grail of marketing in the digital age. Companies across industries have strived to deliver tailored…Jul 24, 2023Jul 24, 2023
